What Does the Mercedes-Benz Logo Mean?

August 7th, 2019 by

Mercedes-Benz emblem on front grille of 2019 A-Class

The famous Mercedes-Benz logo on new and pre-owned vehicles is recognized around the world as a symbol for luxury and refinement, but what exactly does the Three-Pointed Star mean? Today, Mercedes-Benz of Ontario delves into the Mercedes-Benz logo meaning and history for San Bernadino County automotive enthusiasts.

A Brief History of Mercedes-Benz

Mercedes-Benz was created by two visionary men with a common passion for engineering and mechanics: Karl Benz and Gottlieb Daimler. Before founding Mercedes-Benz almost a century ago, both men proved their ingenuity with their own creation. In 1886, Karl Benz built his first motorized tricycle, and a few years later Gottlieb Daimler created a horseless carriage.

Karl Benz established Benz & Cie. and Gottlieb Daimler established DMG not long after their initial inventions. In 1900, the “Mercedes” car was developed by DMG, but the brand experienced a roadblock when the war broke out in Germany, as it made gasoline unaffordable for drivers. Fast-forward to 1926, and DMG and Benz & Cie. merged into Daimler-Benz.

Around 7,000 Mercedes-Benz cars were produced in 1927, and it proved to be a profitable merger. The Mercedes-Benz W15 emerged three-years later and fast became one of the most desirable vehicles on the market. Its success was a strong supporting factor in the creation of the Daimler-Benz AG division.

The Three-Pointed Star Logo Meaning

The brainchild of the sons of Gottlieb Daimler, Paul and Adolf Daimler, the original Mercedes-Benz logo was a gold star. Inspiration for this design came from a symbol used by their father to mark family postcards. Through the evolution of Mercedes-Benz, the logo was altered and eventually became a white star at the center of a thick circular border with detailing around the edges.

Today, a silver circle with a Three-Pointed Star in the center is now recognized as the Mercedes-Benz logo. While the logo meaning was rooted in family, it now has come to represent the strength and prevalence of Daimler engines on the land, on the sea, and in the air. The Three-Pointed Star is now proudly displayed on new Mercedes-Benz vehicles all around Rancho Cucamonga and Fontana as either a stand-up hood ornament or a stamp embedded in the grille.

Learn More About the Mercedes-Benz Brand With Us!

If you’ve ever wanted to learn more about Mercedes-Benz, from who owns the brand to the fastest Mercedes-Benz vehicles, you can turn to Mercedes-Benz of Ontario near Corona. Our knowledgeable and passionate staff are happy to discuss the Mercedes-Benz brand and lineup with you. Contact us today!

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